How to Make the Website of Your Restaurant Friendly to Spanish Customers
Did you know that there are roughly 37 million people who speak Spanish that are living in the US now? This means that if you have a restaurant website there you need to cater to them as well. You can capitalize on this population if you take steps in order to achieve that goal. You wouldn’t want them to choose your competitors over you just because you didn’t find ways to cater to them, won’t you?
One of the ways by which you can capitalize on this market is to make your website Spanish-friendly. What this means is that those who speak the Spanish language will feel right at home whenever they go to your website. Here are the top three ways by which you can achieve that.
The first thing and probably the most important thing as well that you need to do is to make sure the website that you have can be read in both English and Spanish. If you cannot arrive at full translation then just choose to translate the important parts in your website. The most important parts of the website would have to be the menu and of course the contact details of the restaurant.
But if you can find a way the best practice would still have to be a website that can be fully translated to Spanish. The Spanish customers would just need to click on something there such as a Spanish flag in order for the page to be translated to their language.
Now it is not just the content that you have to take care of. You also need to take care of the Spanish language for SEO purposes. This is done with the use of hreglang tags. You also need to put thought into the structure of your website. Another alternative would be to have a sister website in Spanish along with the original English site. You can check out a few examples.
Second, you need to mind your use of idioms and euphemisms. Some of these are not translated well when translated in Spanish.
The third thing is making sure you have bilingual links in your website. Here you have the option of having only the top-level links in both languages. This will make Spanish customers feel at ease navigating your website.
An example of a bilingual link would be the link to the local hoteles that are around your restaurant. Clicking on this link would direct them to the website of different hoteles. You can contact hoteles for advertising partnerships for this. When the hoteles are booked from your website you will earn something from that. Many hoteles practice this form of affiliate advertisting.
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